ROZUM — Growth Consulting for Small Businesses and Agencies
Strategy, infrastructure, and cultural intelligence.
Strategy, infrastructure, and cultural intelligence.
Selected clients
As featured in
“Most businesses are more capable than they appear. The pipeline stalls. The materials don’t say what you mean. The new business process never quite got built. That’s where we start. ”
Small Businesses
Most small businesses are built on relationships and reputation. Then the referrals slow down and there's no system for what comes next. As a growth consultant for small businesses, ROZUM builds the growth plan, the pipeline, and the process to bring in new clients consistently — including women-owned businesses and businesses in communities of color that have been underserved by traditional consultants. And the cultural intelligence to reach the right audiences authentically — across the demographics, subgroups, and communities that most growth strategies never account for.
Agencies
Small and mid-sized agencies — marketing, PR, advertising, communications, full-service — are exceptional at the work. What they often don't have is anyone whose job it is to drive new business. The positioning is unclear. The outreach doesn't exist. The process lives in the founder's head. As an agency new business consultant, ROZUM builds the infrastructure that changes that: the identity, the materials, the systems, and the cultural fluency to help agencies speak credibly to the full range of clients they want to serve.
The Method
R.I.S.E.
Root
Before anything gets built, we establish what it’s built on. Your unique differentiators, your competitive positioning, your vision, your voice, and the story only your business can tell.
Illuminate
A thorough audit of what’s working, what isn’t, and what’s been sitting right in front of you unnoticed. The patterns, the gaps, and the real picture of where you are.
Shape
Building the assets, infrastructure, and processes your business actually needs to move forward. What gets built depends on where you are and where you’re going.
Expand
Setting you up to keep moving after the engagement ends. The tools, guidelines, and systems to run your own growth, find the right clients, and build on what we built together.
A few things we've built.
Small Business · Brand Positioning & New Business
An independent recording artist, Vancouver
Rebuilt and repositioned his EPK, developed a pipeline of tour partners and brand sponsors, and brokered partnership deals with aligned brands.
Agency Track · New Business Infrastructure
A small PR and communications agency, Vancouver
Audited and restructured all new business materials, built a recommended pipeline of net new leads, and designed an internal process that took biz dev off the founder’s plate.
Small Business · Pipeline & Outreach
A technology and sustainability startup, New York
Developed a robust outbound pipeline from scratch, opened new conversations across target markets, and built the infrastructure to sustain biz dev beyond the engagement.
Hromada
A newsletter on growth, creative work, culture, and everything in between. Everything ROZUM is working on, thinking about, and paying attention to. All in one place.
ROZUM is a growth consulting practice founded by Maria Robles, based in New York. The practice serves small businesses and agencies across the United States and Canada, with a focus on strategy, infrastructure, new business development, and cultural intelligence. ROZUM works with clients in New York City, Westchester, Connecticut, New Jersey, Long Island, New Hampshire, and Maine.
Real growth starts with real understanding.
Of who you are, who you're for, and what it actually takes to reach them. Let's build toward that.